The hype around AI has been intense, with big tech companies pushing for its integration into every aspect of our lives. However, there is now a backlash against AI, with concerns about its impact on society and the need for regulatory oversight. This has led to some brands and companies shifting away from AI and embracing a more human-centered approach.
For example, Dove, a beauty brand owned by Unilever, recently announced that they will never use AI-generated content to represent real women in their advertisements. This decision aligns with their “Real Beauty” campaign, which focuses on celebrating the diversity of women’s bodies. Other brands and ad agencies are also reevaluating their use of AI, with many including restrictions on how it can be used and who can approve it in their contracts.
In the creative industry, there is a growing movement towards AI-free platforms. Cara, a new artist portfolio site, has gained popularity among visual artists for its anti-AI ethos. The platform filters out AI-generated images and protects user data from being used to train AI models. Similarly, PosterSpy, a portfolio site for poster artists, has a strict no-AI policy to champion human talent and creativity.
Customers are also playing a role in pushing companies to be more transparent about their use of AI. Game publisher Wizards of the Coast faced backlash from fans over the use of AI in their products, leading them to clarify their stance on AI-generated content. This shows the importance of listening to consumer concerns and being transparent about the use of AI technology.
Overall, the shift away from AI in some industries reflects a growing skepticism towards the technology and a desire for more human-centered experiences. While AI still has its place in certain applications, companies that prioritize human creativity and ethics are likely to gain trust and loyalty from consumers in the long run. It remains to be seen how the debate over AI will evolve in the coming years, but for now, the focus seems to be on creating a more human-centric approach to technology.