Today the GenZ Awards gala takes place at the Gran Teatro Príncipe Pío in Madrid, which will be broadcast in full on the Divinity television channel at 8:30 p.m. This first edition of the awards seeks to value and recognize the great talent of digital content creators in our country.

The GenZ Awards will distinguish the best influencers in our country in 15 different categories, with a jury of experts. The event, which will be hosted by Lara Álvarez and Xuso Jones, began with a red carpet that left some totally incredible looks.

The GenZ Awards will have the participation of a jury of experts, among which we find nine representatives from various representation agencies, who will be in charge of pre-selecting among all the influencers in our country four nominees in numerous categories that include gastronomy, beauty, fashion , lifestyle, gaming, comedy, travel, and podcast, among many others.

As Mediaset has pointed out, the process of choosing the winners will be carried out through two phases. In the first, the jury of experts has been in charge of evaluating and preselecting the four best candidates of the year in each of the 15 categories, reaching a total of 60 nominees.

The second phase will begin with the opening of voting on the official awards site, where the public will be able to begin voting for their favorites in each category. Likewise, a special GenZ 2023 award will be awarded with a vote that will be carried out live during the gala itself among the five creators: Ibai Llanos, Mar Lucas, Marina Rivers, Marta Díaz and Plex.

The gala will also become an exclusive communication support for brands, through a most exclusive event that will offer different commercial options for their campaigns.