McDonald’s is taking steps to win back customers after an E. coli outbreak linked to onions in their Quarter Pounder hamburgers. The company is investing $100 million in this effort, with $65 million going towards the franchises that were most affected.
The U.S. Centers for Disease Control and Prevention traced the source of the E. coli to slivered onions on the Quarter Pounders. Taylor Farms in California, the supplier of the onions, issued a recall in response to the outbreak. States like Colorado, Montana, Nebraska, and New Mexico reported cases of illness, totaling at least 104 people affected and 34 hospitalized.
While the FDA has stated that there is no longer a food safety concern at McDonald’s related to this outbreak, the incident had a negative impact on the company’s sales. Quarter Pounders were temporarily removed from menus in some states, but McDonald’s has since found an alternate supplier and resumed selling the burgers with onions nationwide.
In an effort to regain the trust of customers and recover from the financial losses incurred during the outbreak, McDonald’s is making a significant investment. This move shows their commitment to food safety and customer satisfaction, as they work to rebuild their reputation in the wake of this incident.
As consumers, it is important to be aware of food safety issues and to stay informed about any recalls or outbreaks that may affect the products we consume. By following guidelines from health authorities and being cautious about where our food comes from, we can help prevent similar incidents in the future and protect our health and well-being.
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