Tiktok has announced in a press release the new updates that the application will offer to content creators, who will have educational resources and new monetization programs available in the coming weeks, which will prioritize longer video and exclusive content through subscriptions.
One of the most important developments is the implementation of an academy for creators that will be called Creator Academy. This platform will aim to be an information space for those people who use this social network for professional purposes. To do this, they will have a guide that will bring together different resources that adapt to the different levels of users. As planned by the company that owns this application, ByteDance, this new academy will be available in seven languages.
Another of the most striking developments is that the subscription business model, which allows followers to access exclusive content and benefits in exchange for money, will no longer be limited only to those creators who broadcast live. In this way, those content creators who do not use the life tool will still be able to increase their monthly income and improve the relationship dynamics with their audience. Initially, it will be available to some creators by invitation.
Finally, there is the platform’s new initiative for remuneration of content creators, ‘Creativity Program’ – which will now be called ‘Creator Rewards Program’ – which will offer new monetization programs for users. This space, along with the new didactic academy for creators, will be in the testing phase for the moment.
This compensation program takes four different areas into account when paying content creators: originality, search value, audience engagement, and watch length. This last scale was implemented in 2022 by the company in order to prioritize the longest video format.
It is a video format that has been well received in the TikTok community. And as reported by the social network itself, users spend 50% of their time watching videos with longer content. What’s more, in the last six months the audience for this type of longer formats increased almost 40%.