The beauty product brand Rare Beauty, founded by actress and singer Selena Gomez, has taken an important step by obtaining Leaping Bunny certification, a recognition that demonstrates its commitment to animal cruelty-free in its products.
This achievement positions Rare Beauty as a leading brand in ethical standards worldwide.
As part of its expansion and taking the opportunity to celebrate this certification, Rare Beauty has launched a line of pet toys, inspired by some of its most popular products. Among them are stuffed animals that represent the brand’s mascara and famous liquid blush. These toys are available on the Rare Beauty website for $18 each.
The initiative to launch pet toys reflects Rare Beauty’s commitment not only to quality and ethics in its products, but also to the connection between people and their pets. Selena Gomez, founder of the brand, has expressed her enthusiasm for this new line of products, which seeks to bring joy to both customers and her faithful four-legged companions.
Additionally, Leaping Bunny certification is a significant recognition for Rare Beauty and reinforces its commitment to ethical and environmental values. This certification joins other social responsibility actions of the brand, such as the Rare Impact Fund, a foundation created to support the mental health of young people.
In Selena Gomez’s own words, Rare Beauty’s mission goes beyond superficial beauty: “It’s feel-good makeup without hiding what makes you unique.” Through its products and philanthropic actions, the brand seeks to promote positive conversations about self-acceptance and mental health, thus contributing to a more inclusive and compassionate world.
Rare Beauty continues to stand out in the beauty market not only for the quality of its products, but also for its commitment to social and environmental causes. The Leaping Bunny certification and the launch of pet toys are examples of how the brand continues to innovate and make a difference in the beauty industry.
