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Black Friday shopping in St. Louis was in full swing as early morning crowds flocked to shopping centers across the city in search of the best deals. Despite the cooler weather, eager shoppers were seen lining up outside stores as early as midnight, eager to take advantage of the Black Friday sales.

In St. Charles, Missouri, Bass Pro Shops offered a special gift card to the first 250 shoppers in line, while over at the West County Center, the mall was bustling with activity. The center’s marketing director, Christine Poehling, highlighted the incredible deals available this year, encouraging shoppers to visit their website for more information.

For those who spent $200 at the West County Center during their Black Friday shopping, a free digital picture package with Santa was also up for grabs. Poehling noted that this year saw an increase in both crowds and product availability compared to previous years, with stores fully stocked and shelves brimming with merchandise.

In addition to discounts of up to 69 percent off, special deals were also available for first responders, veterans, and other groups. As the morning progressed, lines began to form around popular stores like Lego and Lululemon, both of which were offering enticing holiday deals.

The Black Friday shopping frenzy showed no signs of slowing down as shoppers continued to flock to stores in search of the best bargains. Whether they were after a specific deal they had been eyeing for weeks or simply continuing a family tradition, the allure of Black Friday deals seemed to be as strong as ever in St. Louis. The city’s shopping centers were abuzz with activity, with retailers pulling out all the stops to entice customers with enticing discounts and promotions.

As the day went on, it was clear that Black Friday in St. Louis was shaping up to be a successful and busy affair. With plenty of deals still to be had and the holiday shopping season officially underway, it was a day of excitement and anticipation for both shoppers and retailers alike.