Los Angeles hip-hop trio Previous Industries may be a new group, but their roots go way back. Still Rift and Open Mike Eagle first crossed paths in high school at Whitney Young in the late 1990s. Both artists were part of Pugs Atomz’s Nacrobats crew before graduating. In the early 2000s, Mike met Video Dave while attending Southern Illinois University. All three members of Previous Industries have a deep connection to Chicago, and it shows in their music.
Their debut album, “Service Merchandise,” released in June on Merge Records, pays homage to defunct businesses, including some local favorites like “Dominick’s” and “White Hen.” The trio doesn’t rely solely on nostalgia; instead, they use their shared past to inspire their current artistic endeavors. Throughout the album, Rift, Mike, and Dave exhibit a genuine camaraderie and passion for their craft. Their energy and chemistry are palpable, even when performing for just each other.
Their upcoming show at Schubas on Saturday, September 28th, promises to be a night filled with infectious energy and raw talent. Tickets are $20, and the show is open to those 18 and older. Cavalier will be opening the show, adding to the lineup’s already impressive roster.
For those looking for exciting live music experiences, Previous Industries is a must-see act. Their unique blend of hip-hop, nostalgia, and camaraderie sets them apart in the music scene. Don’t miss the chance to catch them live and witness their undeniable chemistry on stage. Get your tickets now and prepare for a night of unforgettable performances.
If you’re a fan of Chicago music and artists, Previous Industries should definitely be on your radar. Keep an eye out for more upcoming shows and releases from this talented trio. Their dedication to their craft and their love for their hometown shine through in everything they do, making them a standout group in the hip-hop world.
Leor Galil, a senior staff writer for the Chicago Reader, has been covering music for over a decade. With a focus on Chicago artists and scenes, Galil has earned recognition for his insightful and engaging writing. His passion for music and the local scene is evident in his work, making him a trusted voice in the industry.
For more information on Previous Industries and other upcoming shows in Chicago, reach out to Leor Galil at lgalil@chicagoreader.com. Stay tuned for more recommendations and insights from one of the city’s most respected music journalists.
