Nine in the morning, connection Barcelona – Paris. Pharrell Williams’ latest release, Joy (Unspeakable), which in English means “Joy (inexplicable)” appears on Spotify’s global news radar. It is a collaboration of the composer with one of the most renowned choirs of Virginia, Voices of Fire. The group’s founder, Bishop Ezekiel Williams, is also Pharrell’s uncle. A gospel music track that tries to reconcile with life and encourage oneself in the face of adversities. He was working on the project when he was offered the position of creative director of Louis Vuitton’s menswear line to replace Virgil Abloh, who died in November 2021. He took on the challenge and JOY became the official anthem of ‘an apotheosis debut that no one – not even Pharrell himself – could have imagined.
The new artistic director of Louis Vuitton chose the historic Pont Neuf, the oldest bridge in Paris, to present the first collection spring/summer 2024. The location embodies a metaphorical connection between Paris and Virginia, his hometown. And if an exceptional venue is joined by a gospel band, an army of models dressed in Pharrell’s new designs and a power display by the guest stars, the result cannot be less than epic. Beyoncé, JAY-Z, Rihanna, A$AP Rocky, Zendaya, Kim Kardashian, Tyler the Creator, sat front row to support their friend, and before they walked around the area with the scoop on styles designed by him .
The composer called the first collection LVERS – a nod to his city’s slogan: “Virginia is for lovers”’ – and it has been more than an approximation of what can be expected from the future – or present imminent – ??of the house. The LV monogram and logo jacket that JAY-Z wore to the show’s surprise performance, and previously worn by Pharrell himself, reads “PUPIL LV KING” on the back and in the center , the name of the owner. This goes far beyond the design of the model, it is about being a member of the select group of influencers. Because yes, there is definitely a new hip club in town and everyone wants in. Pharrell’s word.
