Friday, 31. January o’clock 14 opens the chip giant Claimed its first outlet with the chips in Odense.

It informs Orkla Confectionary & Snacks, Denmark, which stands behind the brand, in a press release sent to Ekstra Bladet.

the Store will become a so-called overskudsbutik and will have a focus on selling goods, which is approaching the expiration date, or which is packaged in obsolete packaging and therefore can not be sold in stores. In the shop getting chips and snackprodukterne cheaper, the closer they are on the ‘best before’date.

the Concept is both to reduce food and emballagespild.

‘We are working more and more systematically with sustainability initiatives, and we have only just begun. With a new webshop and physical store for the surplus, we go in a completely new direction in order to minimize food waste and at the same time live up to the expectations of consumers for access to a wide product range’, says Kim Monk, managing director of Orkla Confectionery and Snacks, in a press release.

the Outlet store, according to Kims is Denmark’s very first chips-shop, will open in the Ejlskovgade in Odense and will be mainly open in the eftermiddagstimerne. Sunday and Monday keeping the store closed.