Social networks have had a great impact on companies, since they have facilitated their marketing strategy, giving them visibility and increasing their impact on the audience. Given the visibility they can generate, more and more entrepreneurs are starting online businesses and growing thanks to their presence on networks.
Although Instagram has been one of the networks most chosen by many influencers and entrepreneurs, TikTok is beginning to take off and threatens to take over due to its viral videos. In fact, this platform is becoming one of the main sources of information among young people between 18 and 24 years old, according to a Reuters Institute report. This type of video format has a greater impact on the young audience, in addition to the ability that the platform offers to interact.
One of the reasons why many users, and not just companies, choose TikTok is because it offers Artificial Intelligence tools that allow you to create dynamic videos with filters and sound effects in a simple and comfortable way. This enriches the content and makes it new and attractive to users. In addition, this platform features connectivity that allows you to connect with your customers and create a solid community.
TikTok is not only a creative space but also an emerging market for e-commerce. Companies are taking advantage of this platform to reach a diverse audience and thus increase their sales. In addition, TikTok also offers the possibility of generating advertising income, a useful option for profiles with at least 10,000 followers. Although that is only the minimum threshold needed to start monetizing. A number of followers that, with a viral video, can quickly gain many profiles.
Given the virality that the TikTok platform allows, companies are increasingly choosing it. Well-known businesses such as KFC, RedBull or Iberdrola are just some examples. Although more and more small ecommerce businesses are choosing these platforms to make themselves known and for users to buy their products. Some TikTok content creators have managed to amass great fortunes from their videos due to the great impact they have had.
TikTok is a platform that has not only promoted companies that already existed outside the networks, but has been the springboard for many companies that were born on it and that have been growing. One of them is the well-known brand of intimate products Platanomelón.
This company has a profile on several networks and they generate content in different formats, in addition to having influencers as ambassadors to give more visibility to their new launches. Its content revolves around self-love, body diversity and sexuality in a positive way. Their creative approach has resonated with their young audience, who have not hesitated to trust them to purchase intimate toys.
Other current brands have recently become very well known thanks to a video that has gone viral on TikTok, this is Arena Roja, an ecommerce created by Erika Romero and Eric Renom. This platform was what gave them a boost at the beginning, although the company continues to grow beyond its videos. It was created in 2020 during confinement with the aim of offering high-quality jewelry designs at affordable prices.
Erika is the one in charge of the networks and the commercial part, while Eric, who is a talented artist, is the one who draws the designs. Although behind all the growth of this business there is a great economic and personal investment, TikTok boosted the small business until it gained one million followers on the platform. Which has been able to influence the growth of the brand and its monthly turnover.
Having a presence on the internet is essential for the success of any company in the digital age. TikTok has more than one billion active users around the world. This means you can reach a wide and diverse audience, which is especially valuable for companies looking to expand or go international. For that same reason it is a good option for small emerging businesses.
Although TikTok is not the only social network that allows a business to prosper. Instagram has been the number 1 platform for a long time. Influencers like Verónica Díaz (@JustCoco) started her company CVSH on Instagram and her account already has more than 55 thousand followers.
TikTok is a versatile platform that, like other networks, can help you generate income, beyond what you can make from the sale of the products you show on your profile. This social network allows you views to increase the chances of you having more clients, which means more sales. Furthermore, if you have a small store in your city, networks can make people know about it more quickly and, over time, become internationally known.
In reality, with few followers you could maintain your business. If you only had 20 followers, but they were loyal to your brand and bought your products, you could already say that you would be monetizing TikTok. However, this is not the only way you can make money on this platform.
The clearest number of followers to start making money with TikTok from advertising revenue is 10,000 followers. In this case it is the income that you will generate from TikTok advertising itself. When other accounts promote your videos and that are between one video and another. So, the more people watch your videos, the more money you will earn.
As soon as you manage to access the TikTok creator pool, you can start generating income from your videos, although the earnings will increase depending on the reach. The more followers, the more income. The good thing about the reach of this platform is that the visibility will potentially increase your sales, which will also give you income.
However, networks are a tool that can help boost your business, but you must know how to manage them first, given their versatility and instability. For this reason, there are courses to learn how to manage them, such as degrees to be a Community Manager. Training that will help you know how to get your business the visibility you expect.
