The Super Bowl has become one of the most anticipated sporting events of the year. Today, February 11, the grand final of the 58th edition of the National Football League (NFL) will take place, facing the Kansas City Chiefs and the San Francisco 49ers. The game will be followed by millions of people around the world and only a few will be able to enjoy this sporting spectacle at the Allegiant Stadium in Las Vegas, in the state of Nevada.
But the Super Bowl grand finale is much more than an American football game. And for years this sporting event has become a cultural event, where hundreds of international companies from all sectors compete to get a spot within the four hours of prime time that the celebration lasts.
Therefore, brands know that being present at an event of this caliber will bring them great benefits, despite the million-dollar outlay they have to make for a commercial of just 30 seconds. Hence, Super Bowl ads have become the most expensive in history.
Tom Brady, Lionel Messi, Jenna Ortega, David and Victoria Beckham and Anthony Hopkins will be some of the famous faces that will appear among the 70 ads that are scheduled to air this Sunday. In addition, these commercials have become the most expensive in history, since companies have paid seven million dollars for a 30-second spot.
Although viewers have been able to enjoy a wide variety of advertisements on this important date, such as advertising for car brands or previews of some of the most anticipated films of the year, only a few have managed to go down in history such as commercials. most expensive of the Super Bowl.
From La Vanguardia we wanted to look back and remember some of the advertisements that had the largest budget in the 58 editions of this sporting event. In the long list of the most expensive Super Bowl ads, Google’s ‘Loretta’ stands out in first place. The technology multinational’s campaign was launched in the 2020 edition and cost the exorbitant figure of 16.8 million dollars.
The second most expensive ad in Super Bowl history was also unveiled during the 2020 final. Amazon, another of the heavyweights in the international market, spent a total of $16.8 million on its ‘Before Alexa’ campaign. ‘, starring Ellen DeGeneres and his wife, actress Portia de Rossi.
The ranking is completed with advertisements from the company 84 Lumber, which launched ‘The journey begins’ in 2017 and Ford’s ‘Go further’ campaign. Both had a budget of 16.2 million dollars.
