Last Sunday’s Super Bowl, which the Kansas City Chiefs won 25-22 against the San Francisco 49ers, and with the singer Taylor Swift as a star in the stands, had an audience of 123.4 million viewers, which represents a new record for a television broadcast in US history. The previous mark was held by last year’s Super Bowl, in which the Chiefs were also crowned but on that occasion against the Philadelphia Eagles. That match brought together 115.1 million viewers.
The 2024 Super Bowl would only have ahead of it the Apollo 11 moon landing in 1969, which had an estimated audience of between 125 and 150 million people in the US. However, and apart from the fact that in that case it is only about estimates, the arrival of human beings to the Moon was seen through different networks, so the comparison with the 2024 Super Bowl, which in the US was broadcast exclusively through CBS and its complementary platforms and channels, is not It would be very precise.
Data from Nielsen Fast National and Adobe Analytics, released by the NFL this Monday in a statement, reflected that 120 million people watched the game on CBS. The rest was enjoyed through Paramount, Nickelodeon, Univisión, CBS Sports and NFL. Specifically, the 2.2 million who watched it on Univision represented a new record for a Super Bowl on a Spanish-language network.
Allegiant Stadium in Las Vegas (USA) witnessed the second straight title for the team dynasty led by Patrick Mahomes and its third ring in the last five years. The final, which was resolved in overtime, also had the incentive of having Taylor Swift in the audience, whose highly-publicized romance with Travis Kelce, a Chiefs player, has been one of the great stories of the NFL this season. .
One of the images of the night was the long hug between Swift and Kelce on the grass of the city’s stadium at the game after Kansas City’s victory. Since they made their relationship official, NFL cameras and fans have constantly looked for the singer in the stands cheering on her boyfriend at every game.
Usher was the star of the intermission show and had special guests Alicia Keys, H.E.R., Ludacris, Lil Jon and will.i.am.
As for advertisements, seven million dollars for a commercial of only 30 seconds was the exclusive fee to appear on the most watched television showcase in the world. Lionel Messi, Beyoncé, Jennifer López, Ben Affleck and Arnold Schwarzenegger were some of the most prominent stars in the commercials.
