Xavier Bardají and Eduard Rivera are two friends who had fun during the covid confinement looking for phrase ideas to translate the black humor of the popular American card game Cards against humanity into Spanish. “We shared the phrases through an account on the social network Instagram and the interest it aroused made us see that there was demand,” explains Bardají. This is how these two childhood friends found the project they had always dreamed of undertaking together. Later Pau Bernuz joined them.
They launched the game in 2020, with the name Al limit del humor, while the company was named República Bananera Games. The game has been widely accepted and they have already released the third edition plus two expansions: The Spanish Vaccine and The Party That the Vatican Would Ban. They have also created two of their own games: The Village Fool, which already has an expansion, and Torero vs Dinosaur.
They have sold more than 6,000 units, with a turnover of close to 300,000 euros in 2023, with Spain being its main market. They market through the online platform Amazon and 325 national points of sale, including chains such as El Corte Inglés, Fnac, Drim, Zacatrus and Generación X. Through distributors they are exporting to Mexico, Peru, Panama and Colombia. All without external financing, with only an initial contribution of own resources of 10,000 euros for the production of the first game.
The capital of this peculiar republic is Terrassa, from where entrepreneurs are already beginning to cook up a seventh game, as well as landing on the German market.