The businessman and manager Carlos Grau has launched Grau Innovating Consulting (GIC), a consulting and training firm with which he intends to support the growth of companies. With a past at Microsoft, HP and Mobile World Capital Barcelona, ??he intends to “make other companies grow” and train sales based on the experience he has accumulated throughout his career.
The signature presented this Thursday has two legs. One is consulting, focused on responding to companies in the industrial, service or technology sector. It will be the most important by income, contributing over 80%. GIC will add independent advisory directors to the companies with a track record in innovation, digitization and commercial strategy. “All very business-oriented and improving productivity.” The other is training, to “provide companies with better knowledge in B2B sales (business to business)”, with “simple and immediately applicable” concepts. Although it starts assuming 20% ??of the business, it is expected that its weight will grow.
The forecast is to close the first year with a turnover of 250,000-300,000 euros, but there is potential for growth. “In the market there is a deficit of good strategic sales methodologies,” Grau has assured. The formula “can make companies grow exponentially”, giving as an example his time at the divisions of Sun Microsystems or Microsoft, which tripled in just four years.
“In the next three years the business can multiply by up to five”, Grau has assured about GIC. “It’s a good time to undertake, to launch the project.” With 7 people on staff, it has Daria Tataj (EIT) and Josep Aragonès (Wolters Kluwer) as main directors. The company was established last December and in these months it has been adding clients, although the official launch took place this Thursday. “We are not interested in any type of project or to grow in all sectors. We are more of a boutique service ”, he has warned.
He has already advised the Oesía technological innovation group, where a cultural change has taken place, or the Durania food group, with an eye on innovation. Eva Duran, CEO of Durania, highlights the support that comes from having experienced directors, in a mix with younger generations at the controls.
GIC already has its website and training platform operational, with 3 online and face-to-face workshops “so that it reaches any self-employed person or SME that wants to train.” The objective is to form sales teams. “What we have done working in technology we have tried in other sectors. Training in customer loyalty, in closing sales, in growth…”. GIC already has an agreement with Change2Grow to expand its scope.
“In recent years we have seen a lot of impact from our directors,” he argued. This has given rise to “productizing the training and making it reach the whole world”. The methodology “is an evolution and simplification of the complex sales methodology so that it can reach smaller companies.” The offer will be adapted to English in summer to reach an international public.
