The Ubeat Live festival, organized by the Mediapro group, opens its doors this Friday at the Fira de Barcelona’s Gran Vía venue in L’Hospitalet de Llobregat (Barcelona) with a program that brings together the senior staff of the emerging entertainment ecosystem of the generation Z
Content creators of the level of Ibai Llanos, TheGrefg, Cristini or Nil Ojeda, electronic sports and freestyle rap competitions, urban art or live concerts are the claim of this first edition of the festival, which was born with a vocation for international expansion and for respond to the demands and hobbies of the new generations.
“This festival is a physical meeting point for what we produce online throughout the year, as well as for the audience with the most important role models and idols of this generation,” the director of the festival and director of Innovation explained to Efe. and New Business of the Mediapro Group, María Carmen Fernández.
“The Mediapro Group has been betting heavily on new audiences and on new content formats and new creators for some years now”, Fernández underlined, recalling that the Professional Video Game League (LVP) -the highest competition in electronic sports in Spain and one of the most prestigious in Europe-, as well as the Ubeat content platform, are promoted by the company.
The director of the festival has emphasized that these new audiences and contents “are growing in double and triple digits” and that they transcend the borders of the country, achieving that 50% of the public is Spanish and the other 50% Latin American.
In this sense, he highlighted that the festival was born with an international vocation, which is why an edition in Mexico City is already planned for next August. “We hope that if all goes well we can consolidate not only these two cities, but also that next year we can expand the capillarity of the product, expanding cities and countries where we already have a presence,” he added.
One of the most outstanding events of the meeting will be the preliminary competition of the Balloon World Cup (the balloon world championship organized by Ibai Llanos and Gerard Piqué), in which the Spanish representative in the championship will be chosen and which will be narrated live by the same Ibai.
Continuing with the content creators, Ubeat Live will also feature the presence of other figures that are most followed on the internet, such as Nil Ojeda, Goorgo and Werlyb, who will do their show “Club 113” live with TheGrefg as a special guest, and Cristinini and Kapo 013, with “Hoy No Se Sale”.
In the field of electronic sports, the festival will host the final of the Valorant Regional League Spain: Rising MediaMarkt Intel, a day of the League of Legends Superliga and the best match of the Superliga Segunda El Corte Inglés. Likewise, the HADO Spanish Championship will take place, the first team sport in augmented reality in the world, a kind of dodgeball game but with augmented reality glasses.
Some of the best Spanish-speaking freestyle rappers, such as Chuty, Gazir, Mnak, Skone, Force, Hander, Marithea or Yartzi, will also be at the festival, with two days of the USN World Summer Cup international freestyle competition. Urban art It will also be present at the hands of the illustrator Ricardo Cavolo, who will make a mural at the festival, while the live music will be provided by Samuel SLZR and MDA.
