Dozens of content producers take over social networks, from Instagram to TikTok. They recommend makeup products, the use of clothing and even books. But they also talk about politics, some can spread fake news and whose publications also have an impact on mental health, especially in minors. This was warned yesterday by the Ministers of Culture of the Twenty-seven in conclusions in which they also ask the European Commission to propose measures to regulate the work of influencers.
In the conclusions, the ministers admit that although there are “positive effects” in the work of these content creators, they also warn that there is content that can be “harmful” to people and “to society as a whole.” “The mental and physical health of its audience, especially minors, may be negatively impacted” due to the inherent risks that exist in this type of platform. They also remember that “misinformation published by some influencers can also have a negative effect on society in areas such as public health or democracy.”
Given the situation, the ministers urged the Executive to develop measures to support influencers at the European level through training and on how to act responsibly online, especially on the impact that their activity can have on millions of people if they share information. incorrect, fake news or harmful content.
They also warned of the proliferation of underage influencers (kidfluencers). Children who increasingly teach cooking recipes or comment on the latest news in toys. Therefore, they ask that parents or guardians ensure the well-being of these children and that online behavior is appropriate for their age. Likewise, they ask adults to educate them about their legal obligations and rights when using the platforms.
Finally, countries are also urging the development of an ethical code for influencers to comply with to encourage this responsible behavior. Likewise, it encourages the Commission and the content creators themselves to participate in all measures that affect them in their field, such as the use of AI, so that they can also feel their voice represented.
It is the first time that the EU as a whole has decided to study regulation in this area, although countries like Spain have already decided to legislate on it.