Valencia has led hotel occupancy in the Valencian Community with an average of 89% during the month of May. The unstable weather of recent weeks has punished classic sun and beach destinations, such as Benidorm, which has seen occupancy drop by two points due to last-minute cancellations caused by the threat of rain.
And that the British have confirmed their return to the capital of the Marina Baixa, by increasing their overnight stays by 3%, but the national traveler has been more reluctant to move to the coast in view of the information that predicted storms and downpours and you can also cancel reservations more easily.
The analysis made by the hotel management association Hosbec of the data corresponding to the month of the month indicates that the city of Valencia “continues to be consolidated as the most demanded destination, with that almost perfect combination of urban destination, business market, sun and beach vacation, and cultural destination that positions it as one of the tourist spots with the highest hotel occupancy in Spain. May has closed it close to 90% average occupancy”.
On the other hand, hoteliers are pleased that the United Kingdom is back to its numbers “without Brexit or the economic crisis affecting their visits to our destinations and airports.” While the Alicante and Valencia airports set absolute passenger records each month, in Benidorm they have registered 3% more overnight stays than in 2019, and already account for 50% of the market share.
Finally, Valencian tourism sees how this growth extends to all destinations in the Community. The city of Alicante follows in the footsteps of the capitals of tourist success, and registers an 88% average occupancy, while the Costa Blanca and Castellón oscillate between 73% and 70% respectively.
The data collected by BigDataHOSBEC also makes it possible to have data in smaller tourist destinations, which reflect the general good health of the sector. L’Alfà s del Pi stands out, growing almost 10 points to over 73% in this second fortnight, Calp up 3 points to 75% and Gandia 2 points to 73%.
Fede Fuster, president of Hosbec, estimates that hotel occupancy in June will be at values ​​similar to or even higher than 2019 in view of the good forecasts, the considerable improvement in the weather and the rebound in reservations for weekends . Fuster recalls that “at this time our objectives are not to break records, but to consolidate markets and demand, recover profitability that allows part of the losses from the Covid years and its consequences to be wiped out, and guarantee tourist activity in a framework of environmental, economic and social sustainability”.
