Prime Day was launched by Amazon in 2015 to increase membership in its shopping club and boost sales in July. The event was delayed to October 13 due to the coronavirus pandemic. This will allow Amazon to test whether customers are willing and able open their wallets in an economy that is still weak.
There are signs that Americans are willing to spend, despite the uncertainty: According to RetailMeNot, about two-thirds indicate that they will shop on Amazon Prime Day. This is more than Black Friday and Cyber Monday.
According to some retail analysts, Amazon Prime Day will be the launch event for 2020 holiday shopping season.
Many consumers might prefer to lock in deals earlier than waiting for better prices later in holiday season. This is especially true considering that Target and Best Buy plan to offer October sales to limit in-store shopping in November or December because of the ongoing pandemic.
Kristin Cook, managing director of Ben’s Bargains (a website that tracks retail sales), said, “Amazon Prime Day will push right into holiday shopping season. So we’re bracing ourselves for mid-October to December to be really busy.” “I don’t think there will be much break between this and other things.”
Amazon Prime Day is an annual sale event that was created five years ago in celebration of Amazon.com Inc.’s 20th anniversary. Amazon Prime Club members will be able to access the one-day event, which it claimed would offer “more deals than Black Friday,” however, it would not be open to all.
This strategy has paid off well. In 2015, Amazon boasted 40 million Prime members when it hosted its first Prime Day. The company announced that its membership had increased to 150 million customers in early 2020.
Prime Day will officially kick off at midnight Pacific Time (or 3 a.m. ET) on October 13. The event will continue until October 14.
Cook stated that the Prime Day event is a great time to get the best deals. Amazon tends to offer great deals at 8 a.m. and 9 a.m. when most people are settling in at their computers.
She said that most of the good stuff gets discarded by Wednesday afternoon. “I recommend that you start early and then check in in the morning.”
Prime members are not eligible for Prime Day deals, as we have already mentioned.
Amazon Prime is $119 per annum, but consumers can sign up for a $12.99 monthly fee. Amazon Prime comes with a free one-month trial that consumers can cancel at anytime. The membership fee will be added to their credit cards after the first month.
Amazon claims it has created a program to help small businesses that have been especially affected by the coronavirus pandemic.
Amazon’s impact on small businesses has been praised and criticised over the years. Amazon is a trusted partner for small businesses, but others accuse Amazon of selling cheaper products.
Experts believe that this year’s deals will be comparable to previous years, although we won’t know the exact details until October 13. Nathan Burrow, Wirecutter’s deals expert, stated that you can expect average discounts of around 20%.
You might see deals that offer discounts up to 70% or even 80%, but you should do your research to ensure the deal is legitimate. CamelCamelCamel is a great place to start your research. You can enter the URL of an Amazon product to see its price history, including its lowest and most expensive prices.
Cook stated that Amazon Prime Day offers the best deals on its own products.
Amazon, for instance, is offering Prime Day deals on certain devices and services. For example, $50 off a 1-year subscription to Audible. Cook said that Amazon-branded products will also be on sale, including Amazon Essentials clothing.
She pointed out, “Increasingly they have their own brand in every department that you can imagine.”
Amazon Prime Day can seem overwhelming due to the sheer number of discounted items. Experts say there are ways to make the most of Amazon Prime Day.
