Without a doubt, New York is the capital par excellence of emerging fashion and new trends. While cities like Milan, Paris or London compete for leadership in tradition and status, the Big Apple has always shied away from labels and social links, betting everything on the creative effervescence that its intrinsic melting pot of cultures entails. A city in constant flux, in which even the subway becomes a catwalk of new styles.
That is why MANGO has always wanted to stomp on it and soak up the energy it gives off with each passing minute. With a brand new flagship store on the city’s Fifth Avenue, the Catalan firm goes one step further in this holistic vision of design that NY champions and has signed an agreement with the prestigious Parsons school through which it will allocate $250,000 to five scholarships for the fashion management program. It’s about collaborating and co-creating for innovation.
The communicator and
That is precisely the story of Tiago. With an extensive professional career, which led him to live for several years in another city that also breathes fashion from all sides, Shanghai, Valente settled in New York seven years ago and loves the fast-paced dynamism that characterizes it. In any cafe you can make new contacts and opportunities are around the corner if you are willing to go for it. The New York magic is a roller coaster, but it lives to the fast-paced and contagious rhythm of rock’n’roll.
For all these reasons, new generations do not hesitate to settle in this North American city, where, in addition, the different cultural institutions, from museums and galleries to concert spaces, creation factories and even libraries, get involved and align themselves with the ideas most transgressive and pioneering that emerge. That is the quintessential definition of NY: artistic enthusiasm.
New York has also positioned itself for years as a leader in sustainability and equal labor rights in different sectors, which is crucial in an industry like fashion, in which the rising values ??are respect for the environment. and gender equality. New York Fashion Week was precisely the first, in the seventies, to feature models of different races and, shortly after the new millennium, to feature models of different sizes.
It is precisely these shared values ??that have made MANGO decide to collaborate with Parsons, which, in addition to being in the Top 5 of the best fashion schools in the world, is a pioneer in teaching that gives wings to the student’s absolute creativity, embracing disciplines that go beyond the most technical aspect of the arts and techniques of fashion. Likewise, this institution advocates generating interdisciplinary exchanges between its students and with the business world from the beginning of training.
The future of fashion is in the hands of revolutionary minds and New York is the destination they choose to give shape to their dreams, which include seeking a positive impact on society, with echoes in the rest of the world. Galán and Kerstjens have confirmed this, and MANGO, without a doubt, thus reaffirms, once again, its creative DNA, 100% cultural and supportive.
