Last May, MANGO opened the doors of its spectacular store on one of the most spectacular and busiest avenues on the planet: 5th Avenue in New York. With more than 2,000 square meters, this space combines sustainability, art and a lot of personality. 100% Mediterranean personality that stands out greatly in an avenue that series and movies have immortalized with its thousands of lights and its incessant passage of people. With this ‘flagship store’ MANGO demonstrates its own style in which the comfort and calm that so wonderfully represents the Mediterranean reign.
A space that is the result of transversal work between Architecture, Interior Design, Retail and Visual Merchandising teams. The result: a store where you can not only find the latest news from the brand, but also enjoy while visiting shopping areas that transport New Yorkers to the spirit of our country. A warm color palette, ceramics from Empordà, books by Picasso, sofas and furniture in wood and jute… An ode to the best of our land so that the client feels at home at all times.
The window, where a selection of clothing and accessories is carefully displayed, is connected to the interior of the store. Through the glass you can see the large space that, with different interconnected floors, works with total dynamism and is most attractive. Everything has been meticulously taken care of so that the consumer finds a pleasant and ideal atmosphere.
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MANGO currently has more than 2,500 stores spread throughout the planet, visited by around 500 million people each year. A palpable demonstration that, as much as the Internet and its support on social networks have cornered a large market niche, there are many of us who also enjoy going shopping and entering stores to discover the collections first-hand.
“The key to success is listening to the consumer at all times and thinking about their needs, such as placing a coat rack next to the mirrors distributed throughout the store to improve the experience, for example, of trying on a coat. This way the client can hang hers while she tries on the one that caught her attention. It is also important to place some comfortable sofas next to the fitting rooms for the greater comfort of the companions,” explains Porcel. “You have to provide an environment that brings delight and comfort. “That is our ultimate goal,” she adds.
Investigate and revalue spaces by offering something different, which adds and enriches the shopping experience. That is Porcel’s objective, which he assumes with great enthusiasm and desire for proximity. Human quality is also one of the most rising values ??currently in terms of purchases, something that MANGO has had in its DNA since its inception. A human quality that today also includes the commitment to achieving a circular economy that avoids environmental impact.
“The architects and interior designers were absolutely right in maintaining the original floors and ceilings, which give that New York touch to the store. Likewise, we have worked with local suppliers for materials and furniture. As in our production processes, sustainability is the goal,” reveals Porcel. There is no doubt, this store is a sensory experience that demonstrates MANGO’s willingness to satisfy the needs of its customers.
