Google has presented its new tool: a virtual fitting room (VTO) based on artificial intelligence that aims to make the online shopping experience as similar as possible to the face-to-face purchase process in a store.
To do this, this technology will incorporate more diverse and inclusive realistic images that will offer more options for sizes and skin tones to customers. It will also include a clothing suggestion feature based on consumer preferences that will mimic the service a customer would get in a brick-and-mortar boutique from a personal sales assistant.
The idea is that with this AI-based functionality, the client can get a virtual simulation of how some garments from a series of base models, which will include people of different races and body types, would fit on them. Sort of like Cher’s (the character played by Alicia Silverstone) virtual closet that appears in the 1995 movie classic, Out of the Wave.
“42% of online shoppers do not feel represented by the images of the models and 59% are dissatisfied with an item they bought online because it was different from what they expected,” Google explained in the statement with the one who has presented the tool.
“Thanks to machine learning and new visual matching algorithms, you can refine your search using data like color, style, and pattern. And unlike in a store, you’re not limited to a single seller: You’ll see store options from all over the web ”, explained the American technology giant in a statement published on its official website.
This new technology comes as the most advanced version of what we know as Augmented Reality (AR) testing options, which we’ve seen in the Metaverse makeup experiences launched last year or the many beauty filters regularly introduced on TikTok. In recent months, Amazon has been testing its own augmented reality tool for virtually trying on shoes and glasses.
“Our new AI generative model can take a single image of a garment and accurately reflect how it would look folded, stretched or wrinkled on a diverse set of real models in various poses. We selected people from sizes XXS-4XL representing various shades skin types, body shapes, ethnic groups and hair types,” the company explained.