Sports fans can expect some changes in the way they watch their favorite teams play, as Bally’s Sports Network is set to be rebranded by FanDuel. This comes after the parent company of Cardinals and Blues TV provider Bally Sports Midwest filed for Chapter 11 bankruptcy in March 2023. The new partnership between Diamond Sports Group and FanDuel will see 16 regional sports networks renamed as FanDuel Sports Network, starting on October 21.
FanDuel, originally established in 2009 as a fantasy sports company, has evolved into a prominent sports betting operator. Through a merger with Paddy Power Betfair in 2018, FanDuel expanded its services to include sportsbooks and online betting. Now, with the rebranding of the sports networks, FanDuel will have the opportunity to showcase its content during live NBA, NHL, and MLB games on the newly named network.
The rebranded networks will cover various regions across the United States, such as Detroit, Florida, Great Lakes, and more. Viewers can watch local games through fanduelsportsnetwork.com by logging in with their TV provider credentials or subscribing directly to the service. Additionally, as part of the agreement, FanDuel will be able to resell Diamond’s direct-to-consumer product.
The partnership between Diamond Sports Group and FanDuel also includes plans to potentially merge their streaming services, which could involve incorporating FanDuel TV programming on the sports network. While the agreement includes economic and equity elements, specific financial details have not been disclosed.
The new FanDuel Sports Network will provide sports fans with an exciting and innovative way to experience their favorite games. Whether it’s following teams in Detroit, Florida, the Great Lakes region, or elsewhere, viewers can look forward to a fresh take on sports broadcasting. With the growing popularity of sports betting and online gaming, the rebranding of the networks signals a shift towards a more interactive and engaging viewing experience for fans across the country. Stay tuned for more updates as FanDuel and Diamond Sports Group continue to explore new opportunities in the world of sports entertainment.
