Margrethe Vestager, the EU competition commissioner, has on Tuesday given the green light to Telia’s acquisition of the tv-company Bonnier Broadcasting.
It informs the EU Commission in a press release.
In the message tells Margrethe Vestager, who in addition to being the EU’s competition commissioner, is also vice-president of the EUROPEAN Commission that the approval was made under certain conditions.
It is done by reference to the competitive situation in Finland and Sweden, where there has been nervousness about Telia could be too big a player in the tv market, if not the deal happened under certain conditions.
the News agency TT. notes, Telia, among other things, allow competitors to have access to the tv channels and also give them permission to advertise on Telia’s channels.
– With the decision will allow consumers in Finland and Sweden continue to enjoy the benefit of a wide selection of tv channels and audio-visual content through both traditional television and over the internet, says Margrethe Vestager in the message.
the Deal between Telia and Bonnier Broadcasting was first announced last summer.
Then it was stated that Telia would pay the 9.2 billion Swedish kronor – or at the moment 6,6 billion Danish kroner – for the second company.
– It is fully in line with our strategy and ambition to offer more to our customers, wrote Telia at the time in a press release.
the Bonnier Broadcasting includes a streaming service C More, Swedish TV4 and the Finnish MTV.
