The Spanish coaching industry is attacking the umpteenth deficit of the Celtiberian man, which is becoming more and more discredited every day: there is a shortage of good lovers, able to compete with the technological advances of toys and the rest of the sexual gadgets that cause furore among women.

See what I’ve told my married friends, now that they’ve reached their silver wedding, they can enjoy sex without restrictions: less Enríquez Negreira and more dedication! And I also insist that it be “quality time”. Wow – so that they understand me -, let them not be the “trash minutes”.

For some time now, one observes the ideological exaltation by land, sea and air of masturbation and one-sided love. Given that men are selfish and hasty – on this we all agree –, feminism extols the virtues of onanism, widely known and highly advisable to save dates and messes. This tendency, underlying gender politics, reminds me of a friend’s phrase, around the 20th century: the only bad thing about masturbation is that it gets bad press… Not anymore!

Does iber have room for improvement? I see it as complicated, although we still have the hope of a network of public workshops – not to be confused with Tallers Tejada – under the guidelines of equality bodies to instruct men in techniques that guarantee female sexual satisfaction, with a noticeable discontent.

There is no doubt that men are a disaster, and more drowned in doubts. When I started in this area of ​​sexuality, there was a supposedly anti-male phrase: “There is no frigid woman, but an inexperienced man”. Over time, it seemed to me the opposite – a masculinist philosophy – because it perpetuated the subsidiary role of women. Then another seemingly more egalitarian phrase appeared: “Everyone is responsible for their own orgasm.” Well, no. He’s also sexist…

Is there a sexual future for the man of the 21st century, who is ordered to be aroused in all amorous performances? Something tells me that we are entering the era of masturbation. And at the end of the seafood restaurants and other thunderous preambles…