Fame and fortune are now a consequence of the increase in followers on social networks, but these protagonists are famous from the cradle and many of their relatives hit the lists of the richest people in the world. Some of their ancestors were influencers depicted in paintings by the best painters throughout the centuries, and now they are doing the same on social networks.
Our closest case is that of Victoria Federica de Marichalar. She does not like the label of influencer, but it is the way to simplify her particular fit as a royal it girl within the world of networks. He made his Instagram profile public in 2021 and after a short time he surpassed his brother Felipe in popularity. At that time Victoria wanted to distinguish herself from being an Instagrammer who lives from this, but recently she has started sharing content with the hashtag
The daughter of the Infanta Elena is related to the King but is not part of the royal family, and, because of her age, she continues to look for a role in the world that fits her unique position. She seems interested in the world of fashion and attending parties and is already followed by 267,000 users.
Cousin of the previous one is Olímpia de Grecia, the firstborn of the Greek princes Pau and Marie-Chantal Miller, who has enjoyed the freedom of not belonging to a reigning royal house. He focused his studies in the world of art and fashion. For this reason, and to descend from the stylish Miller sisters, it is no wonder that she is quite a blue-blooded influencer. Louis Vuitton, Bulgari, Saint Laurent, Gucci… there are few luxury firms that resist collaborating with her either because of her title or her personal style. Almost 300,000 profiles follow her on Instagram and, apart from fashion-related content, she shares summer prints with her three younger brothers, Constantí, Achilles and Odysseus.
Today, Denmark proclaims Frederic X, the uncle of Count Nicolas de Monpezat, as king, but it is not clear if this young model and influencer has been invited to the celebrations, what is certain is that he will not be there. His grandmother, Queen Margaret II, stripped him and his brothers of the title of prince in January 2023 to reduce the royal family and bring it in line with the rest of the European crowns. Before that, Nicolàs had tried to undertake a military career like his father, but he gave it up after a short time. What the ex-prince seems immersed in is his work as a model. He has already walked the runway for Dior, among other brands, and also stars in editorials in publications specializing in men’s fashion.
Eugenia of York is the only member of the British royal family who maintains a personal public profile on Instagram, where she has almost two million followers. Far from focusing on fashion, in his publications he gives voice to social affairs and charitable causes in which he collaborates. He also promotes the podcasts in which he participates and, for example, gives a close picture of what it is like to live in a palace in the 21st century. He recently explained how home delivery people were received in Kensington.
Unlike European monarchies, Arab royal families have found a new way to communicate on Instagram. It is difficult to find cases of members of European ruling families developing personally on the web, but the Arabs have the upper hand in this matter. Rania of Jordan, the former Sheikh of Qatar Moza bint Nasser, Prince Hussein of Jordan, Prince Fazza of Dubai or, in Brunei, Prince Abdul Mateen (who starred in a nine-day marathon wedding) amass millions of followers in their official profiles. Most of these members of the royal family share an institutional content, but the last two princes also show their vanity when it comes to showing off their genius and figure in their profiles.
Lady Di’s most visible relative on the social network is Lady Kitty Spencer, her niece. She is not part of the British royal family, but she is a cousin of Princes William and Henry. Her wedding to Michael Lewis was quite a social event in Rome, and although she is very reserved about her private life, she shares images of her engagements with major fashion firms on Instagram.
Addicted to the social network are the sisters Carolina and Clara Borbón-Dos Sicilias, daughters of Prince Carlos de Borbón and Chevron-Villette. They share images of their everyday life, their family, their interest in fashion and their attendance at parties. Clara made headlines during the summer for her alleged relationship with Prince Christian of Denmark, information that she was forced to deny in a statement on her profile, and thus she ended up fantasizing about becoming queen.
