The GuinotPrunera real estate group is preparing an “important” purchase in Barcelona and another in Terrassa to gain business and reach between 12 and 13 million euros invoiced this year, 25% more than the current figures. The forecast is to complete the acquisitions, already advanced, in September.
The company, specialized in real estate asset management, the administration of estates – both rentals and communities – and the marketing of properties, provides services from associations, with 1,500 homes, to medium and small owners. “The client owns the asset, we are the operators who manage the day-to-day. The incidents, the collection of receipts, the procedures, the search for tenants…”, explains Jordi Tomàs, CEO, about the most repeated dynamic.
GuinotPrunera is thus advancing its growth plans after announcing in July the merger with Newland Property Management, a firm based in Barcelona and dedicated to the administration of estates. “It was a very complementary portfolio”. After the operation, the partners of GuinotPrunera maintain a majority stake, it is detailed.
Once the merger was completed, they bought the Egaren company Vidal Gomà, also in asset management, community administration and real estate brokerage. With the two operations, turnover has gone from seven to ten million euros. It currently has a staff of 120 workers. Shopping is not something unrelated to the group’s activity. In 2009, a stage of inorganic growth began which has meant six acquisitions until 2022. “Now we are accelerating”, comments Tomàs. Together with “organic growth in attracting customers”, they have doubled income in less than a decade. The manager explains that the sector is fragmented, with many small companies, and tends towards concentration.
The centenary group, founded in 1905, manages “10,000 entities” including flats, car parks, premises and offices, and administers 1,000 communities. 60% of the turnover comes from Barcelona. With all the activity in Catalonia and offices in the capital, Terrassa, Girona, Molins de Rei, Sant Feliu de Llobregat and Cardedeu, it plans to grow in the rest of Spain, something that is currently being studied. In 2022, it marketed 1,100 rentals and closed 151 sales. This year he expects 1,500 in total.
The sector is still pending the Housing law, with more regulation regarding renting. “It could be that the owner with a certain amount of wealth keeps the flats, but big investors can stop looking in this direction”, he warns.
