‘Europe’s g-spot – No-one knows where it is, but when they find it, it’s great’.
How to promoted the capital of Lithuania, Vilnius, for themselves last year. The advertisement created a big debate in the predominantly catholic country. Still suggest something that it has been effective.
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the advertising Campaign won in the Wednesday, an award for the best campaign of its kind at the International Travel and Tourism Awards in London.
But besides great prices for the inventive advertising, it also worked. Last year, the number of visitors in Vilnius by 12.5 percent. And guests from Germany and the Uk, where the campaign was rolled out, increased by respectively 37,8 percent and 20.5 percent. It tells the director at Go Vilnius, Inga Romanovskienè, to CNN.
– Our goal is to attract more young people, curious travellers, interested in discovering new exciting destinations, she says to CNN.
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the Campaign created major headlines when it was launched last year. The priests of the country were not particularly satisfied with the advertisement, and they were quite indignant over it.
the Bishop of Vilnius, warned against that the advertisement signaled that Vilnius was a city of sex tourism’, while the Lithuanian government requested the Go Vilnius to postpone the launch of the campaign, after the pope’s visit in the country. A request which was rejected.
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Inga Romanovskienè explains to CNN that the advertisement did not intend to offend anyone. She think at the same time, either, that the campaign has attracted the wrong people.
– the Campaign was especially popular with 18-35-year-olds. The campaign is all about humor and ability to not take itself too seriously, and I think that these things especially will be appreciated by the educated and older people. I do not believe that the campaign has had a negative impact, says Inga Romanovskienè.
