The well-worn slogan “What happens in Las Vegas stays in Las Vegas” does not apply to this place: what happens in Beso Beach is called to the four winds, a formula that has made it an essential entertainment destination in Formentera. And in Ibiza, Sitges, Estepona and Mallorca. Barcelona is the next stage. The World Cup champions chose the first Beso Beach to celebrate their historic triumph against their favorite team, England, and laughed as they emblazoned the slogan on their skin
“Rafa is a great Basque-Mediterranean restaurateur and I have been in the fashion industry for 25 years. We came on holiday to Ibiza and several times we were offered some business until we discovered paradise in this corner of Formentera. We wanted to create a meeting place, something special. We took a chance and it worked. The name was Rafa’s idea: What does a couple do watching the sunset? Kiss each other”.
The house rule is to treat the elite athlete, artist or executive director of a technology company in the same way as any customer. They help them stop being who people think they are. Seal, Heidi Klum’s ex and four-time Grammy winner, felt so comfortable that, about to release a single, he decided to premiere it there. “And he made everyone dance”, Angie and Rafa explain. Something similar happened with Kate Moss. “We didn’t recognize her because she was very camouflaged. When she found that no one was bothering her, she returned the next day in full style and had such a good time that she came almost every day all summer.” Another one who has not missed a single summer for 11 years is Leo Messi, and he is also loyal to the Orlando Bloom house. Other distinguished customers are Leo DiCaprio, Paul McCartney, Cristiano Ronaldo, Robert De Niro, Mario Casas, Pablo Alborán, Carlos Sainz and practically all the supermodels who come to Ibiza and Formentera. Even Mariano Rajoy, being President of the Government, was hailed for a bachelorette party and allowed himself to be hugged and taken photos with them. This is the spirit of Beso: to let loose, have fun and explain it. Angie and Rafa – now partners of Rafa Nadal and the Meliá Group – have achieved in 10 years what took Pachá more than 20, maybe 30: to create an internationally recognized brand image and the memorable slogan
But not everything is a party: the founders of Beso Beach want to share their joy with society and that is why the delegation in Sitges has this year received the Santa Marta 2023 award, granted by the local hospitality guild to the beach bar section , for its contribution to the care of the environment. Beso Beach has also created the 2 Kisses for 2 Causes Foundation and collaborates with associations such as the Save Posidonia Project (pioneers in the elimination of single-use plastics), the WPO Foundation for degenerative diseases, Art With Me Project
