In the world of video games, collaborations with sports stars are common, but the curious campaign that footballer Erling Haaland has announced with the popular mobile title Clash of Clans does not stop surprising. The Manchester City forward becomes one of the characters in this strategy game available on Android and iOS. The truth is that he doesn’t clash at all.
As can be seen in the trailer that the Finnish developer has published on the occasion of this temporary event related to football, the Norwegian athlete has become the barbarian king of Clash of Clans. The promotional video, which can be seen below, is not wasted.
Haaland will be available in the game starting today, May 1, and judging by the information the developer has shared, it will be part of a temporary event throughout the month. During this time, Clash of Clans enthusiasts will be able to participate in special challenges, use special troops, and even have the opportunity to defeat the Haaland village in the game.
Obviously, the financial details of the agreement between the City superstar and the gaming company have not been disclosed, but seeing the numbers that both move, it surely has not been an irrelevant figure. It is worth remembering that Supercell is one of the large companies in the mobile video game sector that for several years has achieved an annual turnover of around two billion dollars, and that in 2016 it was purchased by the Chinese giant Tencent for 8.6 billion dollars. .
More than 100 million people play Supercell games daily, which also include other Free-to-Play hits such as Clash Royale or Brawl Stars. Precisely, a few years ago La Vanguaria had the opportunity to interview the still CEO of this Finnish giant, Ilkka Paananen, who highlighted the need for parents to get involved and have an interest in this type of games that are designed with the aim of capturing and retain the attention of users.
