In the same way that Snow White’s wicked stepmother asked her magic mirror who was the most beautiful in the kingdom, now users of the Tinder dating application will be able to ask her which of the photos they keep on their phone appear most favored. The tool will take a look at the user’s photo album and select the five that it thinks are the best.
And it is that Tinder is testing an artificial intelligence (AI) tool that will help its users to select the photos in which they are most captivating, so that they have a better chance of succeeding and getting a match with someone who slides that AI-selected image to the right.
With this initiative, the popular dating app makes two things clear. One was already known, and that is that Tinder is used above all to get one-night stands and sex without commitment, where physical attraction is a determining factor. The second, that Tinder does not believe that beauty is on the inside.
As Bernard Kim, executive director of Match Group – the company that owns Tinder – explained, AI can also help to eliminate the stress of having to make that selection yourself.
“I really believe that AI can help our users create better profiles in a more efficient way and really show their personalities,” Kim said.
But things don’t stop there, and those responsible for the application are already thinking about other possible uses of AI to improve the experience of their customers, some 75 million around the world.
Thus, for example, they are also studying the possibility of generative artificial intelligence helping their users to write the descriptive biography that accompanies the photos in each profile.
This feature is still in its early stages and is only available in some testing countries, but it uses an AI system to suggest custom text to fill in the “interests” and “relationship goals” sections of profiles. of the users.
“It’s hard to write a biography that’s perfect and doesn’t sound hopeless. AI provides the opportunity to optimize the time users spend on dating apps,” Crystal Cansdale, Inner Circle’s director of communication, said a few days ago.
Mark Van Ryswyk, Tinder’s chief product officer, said a recent study had shown that a third of its members would “without hesitation” use generative AI to help them create a profile.
On the other hand, in a letter that it sent this week to its shareholders and to which The Guardian has had access, Match Group told them that the application planned to use AI to “show the right content to the right people to help improve relevance.” and ultimately user results”, in other words, less left swipes and less frustration.
And here’s the key to why not just Tinder, but the entire online dating industry, is embracing various generative AI tools to prevent “dating fatigue,” that is, people who, tired of not getting the expected results, stop using these types of applications.
But as in the Snow White story, there is also a poisoned apple: that AI helps create many more fake or unrealistic profiles than already exist and even that users use chatbots, such as ChatGPT, to chat with their friends. possible flirts
