It is a success at our age to have hope and trust: better this attitude despite the fact that they do not make it easy for us ”, the Barcelona journalist, of proud Galician descent, Enric Freire, wrote a few hours before he died. Died at the age of 53 of a heart failure on July 29 in his shelter in Cubelles (Garraf), Enric has been a companion, a friend, a partner, a son, a brother and a colleague with a clear gaze and clean thinking.
With a single natural vocation since he was a child, he began his contacts with the profession in the Heraldo de Aragón, taking advantage of it, look! of his fate as a recruit in the Military Service in Huesca. From that sought-after beginning until today as a committed collaborator in various journalistic proposals and communication events for La Vanguardia and Grupo Godó, the only way to praise the way in which he leaves his professional service sheet rounded out can only be praised. In fact, the passion of him. Go for it.
We are talking about a professional who has led impossible projects on paper that he has made fly with his indefatigable breath, overcoming critical situations that would scare many others. With this spirit, he surprisingly innovated the way of communicating and disseminating the value of the insurance culture to the general public as a whole through the Vivo Seguro channel, another benchmark in the Spanish journalistic field and success of this newspaper.
We are talking about a journalist linked to classic, solvent journalism, who claims to be useful to society. Be useful, not pretentious, for your medium and for your company, be useful to your clients, be useful to your readers. He made his debut at Diari de Barcelona at a very young age as an intern who was quickly discovered by his later friend and associate, Marc Alcaraz.
We are talking about a detached professional in this trade, touched by fantasy, without measure in his capacity for work and legendary for his lateness. An expert communicator who has believed in honesty as a letter of introduction, taking on huge assignments in various fields ranging from editorial to banking, from sports to finance and from medical to insurer.
“The world is worse without him” has pointed out the Col.legi de Mediadors d’Assegurances de Barcelona for whom Freire has effectively piloted the institutional communication and main aspects of the prestigious World Week, being a reference for the group at a national level.
Here is the main defect that we can reproach him from the emotional collapse that his death causes us. Enric’s relationship with time, the hours and the clock has been -at least- peculiar. Surely because of a cosmic mismatch between him and Cronos that has always kept him at odds with punctuality… And as a paradox, today he leaves us so soon and without added time… as if wanting to amend that only defect that we reproached him for. But during his farewell ceremony, it dawned on me: We understood that he was always late, but in reality it was the opposite. He reached everyone, at all times and everywhere, amply. With some annoying delay in our minute hand, true. But it was the delay that we were selfishly causing among all of us due to the demand of always wanting to be by his side.
