Like last year, Apple’s worldwide developer conference (WWDC) will be much more than a meeting with the specialists who develop software for the company’s devices. The company has announced that WWDC will be held at Apple Park in Cupertino (California) from June 10 to 14. If last year expectations were sky-high (and were met) by the launch of Vision Pro, a spatial computing viewer, in the 2024 edition the informational tension will be maintained, because it is at this event that it is expected to reveal the main plans of the apple company to incorporate generative AI into its platforms, especially the iPhone.
One of the possible indicators that ensure that artificial intelligence will be one of the keys to WWDC is that Greg Joswiak, Apple’s senior vice president of worldwide marketing, in the announcement he published in X about the date of the conference, has finished his phrase with “Absolutely Incredible”. AI is the acronym for artificial intelligence.
WWDC 2024 comes at a difficult time for Apple, when the company’s app policies have been questioned by the European Commission, which has forced it to make some changes such as allowing the opening of alternative stores for the iPhone, or the Department of Justice of the United States, which has joined several state prosecutor’s offices to file a lawsuit against the company for alleged anti-competitive practices to favor its mobile phones.
The conference serves to present the new operating systems for Apple devices. On this occasion there are serious possibilities that the possible integration of AI for the Apple platforms will be presented, about which the company’s CEO, Tim Cook, has already announced that there will be news towards the end of the year – the operating systems They will be released in the fall although they will be announced this summer.
In recent months, the iOS (iPhone) store has opened for European users. This is a requirement of the European Union’s digital markets law (DMA), despite the fact that Apple and other large North American technology companies, such as Google and Meta, are going to be investigated by the Commission in case they are not have adapted to this new regulation in the way that the Community Executive expected.
