Versatile, timeless and for all ages. The firm Anitials has seen how one of its customizable garments has become the latest trend of the season thanks to obtaining the approval of the most stylish celebrities in Spain.
Sara Carbonero, Pilar Rubio, Tamara Falcó, Núria Roca, Rocío Osorno and Paula Echevarría. They have all succumbed to the charm of the sweatshirt with the initials of this national brand specialized in customizing garments.
The best-selling model is undoubtedly the basic sweatshirt, in neutral tones such as navy blue or white, with a large initial stamped on the chest.
However, influencers such as Teresa Andrés Gonzalvo and her husband Ignacio Ayllón have demonstrated the possibilities offered by this brand by personalizing a bottle green sweatshirt with their nicknames accompanied by “husband” and “wife”.
The firm behind this popular design emerged in 2016 by Ana Andreu. The businesswoman wanted to create a brand around the concept of personalization, according to her account on the firm’s website, an added value, that of personalization, that she has been attracted to since she was little.
The price of the sweatshirt, which is available in a wide variety of colors and sizes -both for men, women or children- is around 55 euros and is presented as a very timeless basic for any wardrobe.
