Blue Monday has arrived, popularly known as the saddest day of the year. And on the third Monday of January, many factors come together that can lower our spirits, such as the cold added to the economic blow generated by the January slope and the end of the holidays. Fortunately, this feeling of sadness can be combated to a large extent through food, as Laura Conde explains in this report.

Also with the aim of making this Monday not so depressing, some businesses have launched initiatives to brighten the day for their customers. One of them is the Florentine gelato shop Badiani, with stores in several Spanish cities, which will give away panettones and pandoros for the purchase of a medium-sized box of gelato (750ml) to take away.

In order to claim the sweet and ward off the sadness produced by this day, the only thing necessary is to register at this link, provided by the gelateria. You can also get this gift the rest of the week while supplies last.

This gelateria, with more than 90 years of experience, has been recognized with the award for the best gelato in Europe in 2015. In addition to Italy, they also have stores in Spain, France and the United Kingdom, where they are considered a reference brand in the making Italian ice cream.

In Spain, they have three locations in Catalonia (in Barcelona, ??Sant Cugat del Vallès and Palamòs) and in Cádiz.