There was a lot of expectation, but the Louis Vuitton fashion show finally took place last Thursday night in Barcelona. An event for fashion lovers, which brought together movie stars and other international celebrities, including well-known faces such as Jennifer Connelly, Ana de Armas, María Pedraza, Léa Seydoux, Sophie Turner, Victoria Federica and the actor Jaden Smith.
Now, if anyone has drawn attention to all of them, it has been the Australian singer of South Korean origin Felix Lee, from the band Stray Kids, one of the latest international ambassadors of the brand and who has been in the spotlight for several months. fashion experts.
It was 2017 when the reality show Stray Kids, organized by the South Korean music company JYP Entertainment, launched the band of the same name to stardom. Among its members – who almost didn’t make the cut – was a young Australian of Korean origin who barely spoke the language, Felix Lee, who thus fulfilled his dream of becoming an artist.
More than six years have passed since that time, and the band has reached milestones that some thought impossible when they started.
Its sales are in the millions, many of its members have lucrative contracts with haute couture fashion brands and Felix not only masters the language, but has conquered all of Korea with his charisma, his talent and his voice (be careful with what what they call “the Felix effect” when listening to God’s Menu for the first time, there is no turning back).
It was a matter of time before Felix caught the attention of some brand, because despite his height – he is barely over six feet tall – his androgynous and ethereal appearance has not left anyone indifferent. He sings, raps, dances, makes entertainment programs, poses, parades… It seems that there is nothing that can resist him.
The first was Nicolas Ghesquière, artistic director of Louis Vuitton, who immediately wanted to sign him as the face of the French brand.
“I discovered Felix when I presented my pre-fall collection in Seoul,” the designer confessed a few months ago, revealing that he immediately connected with the singer. “He is so talented, I love his energy, his unique personality and his bold sense of style.”
Obviously, the association between the firm and the singer has generated a revolution on social networks. The brand publications in which the Australian appears are the ones with the most interactions and comments; And the singer’s followers number in the millions around the world.
Without going any further, his appearance at the brand’s show last March was the most watched moment of Paris Fashion Week.
The singer also completed another milestone in the world of fashion a few weeks ago: posing with his bandmates on the green carpet of the Met Gala as the first K-pop male group invited to the prestigious event, as guests of designer Tommy Hilfiger, who also dressed them for the gala.
Obviously, his appearance caused a true revolution, with his images being the most shared and commented on on social networks.
Stray Kids – Changbin, Lee Know, I.N., Han, Seungmin, Felix, Hyunjin and Bangchan – became the image of Tommy Hilfiger in April of this year, with a collection in which the designer has ensured that each of its members bring your unique personality.
