To the surprise of many, Louis Vuitton has chosen to leave Paris to present its new collection, which is called ‘Cruise 2025’. The place chosen to present the garments has caused a great stir on the Internet: Barcelona and its Park Güell.
There is great expectation regarding the event that will take place this afternoon. The organizers have taken care not to reveal too many clues, but some details have been revealed about the fashion event.
To begin with, we must clarify what a cruise parade is. Luxury brands usually launch, between the spring-summer and autumn-winter campaigns, a collection of warm clothing that is designed for a getaway to a place with a pleasant climate where it is not cold. As they have confirmed to the EFE agency, the garments that will be presented today will not be available for purchase until next November.
According to what has been learned, the parade will be attended by great figures from the world of business, cinema, politics or communication. One of the most prominent faces who will visit Park Güell this afternoon is Bernard Arnault, advisor of the LVHM group. According to Forbes magazine, he is the richest man in the world.
EFE has also confirmed the attendance of great actresses such as Ana de Armas and Jennifer Connelly. The parade will feature the presence of the French actress Léa Seydoux and the Spanish artist Hiba Abouk, but not Emma Stone, as had been rumored.
There are great expectations about the appearance of some international ambassadors of the firm, such as Zendaya or Saorise Ronan, but nothing has been confirmed at the moment. The last cruise show, which was held in Isola Bella (Italy), was attended by personalities such as Oprag Winfrey, Chiara Ferragni and Pharell Williams, so many surprises are expected for tonight.
The guests of the luxury fashion brand will not only attend the show at the emblematic venue in Barcelona (and its respective after-party), but they have also participated in different activities that they have organized for them.
To warm up the engines, the firm prepared a private visit to the Joan Miró Foundation, attended by all those interested in learning more about the history of the painter and sculptor. Once the exhibition ended, the guests enjoyed dinner on the terrace of the space by chefs Gonzalo Hernández and Rafael Zafra from the Amar restaurant.
