Every time Charlotte Tilbury announces a new release, it revolutionizes social networks. The favorite makeup artist of Hollywood stars leads one of the brands that has the most viral products, especially those that belong to her successful Pillow Talk makeup collection, an iconic line that is now growing with products that everyone is talking about, especially the Pillow Talk Big Lip Plumpgasm.

This lipstick makes lips instantly look 93% more voluminous, 77% softer and 2 times more hydrated. In addition, it increases lip volume naturally by 25% after two weeks of continuous use. “It is the best volumizer in the world, there is no other like it,” says the British.

Once again, the founder and president of Charlotte Tilbury Beauty has made magic with this product with an instant and long-lasting plumping effect. “What I have done on the lips, I have done with the eyes and cheeks with the aim of amplifying the beauty of each person. I always say that Pillow Talk is the perfect shade for everyone,” says the makeup artist.

Pillow Talk Big Lip Plumpgasm is available in two shades that flatter all face types: Fair/Medium, the well-known nude pink, and Medium/Deep, a rosy berry brown. “I’ve volumized my iconic lip color, bottling everyone’s big lip fantasies in a frosted gloss. It’s a volumizer, super-sizer, maximizer and amplifier. It’s like nothing you’ve tried before,” Tilbury says.

The new lipstick has beautiful packaging and is formulated with Plumpgasm Heat Ice technology, for a plumping effect with maximum comfort; Collagener™ extracted from sweet white lupine that firms the feel and look of lips: Pillow Talk pigments for that flattering pink and hyaluronic acid to instantly hydrate and smooth the appearance of fine lines. Its pad is also very special thanks to its diamond tip that guarantees precise application. The Pillow Talk Big Lip Plumpgasm can now be purchased at Charlotte Tilbury.com and at Sephora for 34 euros.

But this is not the only novelty from the British beauty brand. Tilbury wanted Pillow Talk, her makeup collection that sells every six seconds around the world, to grow with more lipsticks and a highlighter. It was in 2013 when the businesswoman launched the first product in the line: the Pillow Talk Lip Cheat profiler. A lip liner that quickly became the best-seller and was key to creating, four years later, the Matte Revolution Pillow Talk, undoubtedly her most iconic lipstick. “It mimics the natural color of the lips, with a texture that smoothes and blurs them, creating fuller lips in a universally flattering nude pink shade. It’s like a magical self-contouring and beautifying filter,” explains Tilbury.

In her new campaign, the makeup artist has surrounded herself with her beauty muses such as Kate Moss, Jourdan Dunn, Michaela Jaé Rodriguez and her niece Bella Tilbury, who pose with the latest launches that celebrities such as Emma Stone or Salma Hayek have already tried.

The businesswoman has created a new shade of K.I.S.S.I.N.G lipstick: Pillow Talk Fair. A nuanced pink in cold tones that is especially suitable for light skin. It has light-diffusing pigments that create a multidimensional finish, leaving lips full-bodied and luminous. Its price is 34 euros.

Three new shades of Collagen Lig Bath glosses can also be purchased: Pillow Talk Fair, Pillow Talk Medium, and Pillow Talk Deep. Formulated with lip peptides, collagen, vitamins and oils that soften and nourish lips and pearlescent pigments that reflect light and define lips. Each one has a price of 34 euros.

Lastly, the Pillow Talk Multi-Glow Highlighter, a limited-edition multi-glow highlighter that is available in shades Dream Light, a warm pink glow for warmer complexions, and Romance Light, a nude pink glow for cooler complexions. It can be applied on the cheekbones, under the eyebrows, on the inner corner of the eye for more openness or on the cupid’s bow to enhance the lips. It costs 35 euros.