Mediaset continues to make changes to its internal structure in view of the renewal in which the group is immersed. Since the departure of Paolo Vasile, who was announced last October, until the arrival of Borja Prado as the new president of Mediaset España and Alessandro Salem as CEO of the company, many of these novelties have already been known.
One of the most commented has been the veto of some of the most recognized personalities in the group’s programs, such as Rocío Carrasco, Antonio David Flores or Bárbara Rey, among others. A new code of ethics has also been promoted that sets the guidelines to be followed in its programs. And the latest is a rule promoted directly by Salem to prohibit last-minute changes in programming, as published by El Confidencial Digital.
This tactic was already well known among the large television groups such as Mediaset, encouraging the so-called counterprogramming. Faced with a powerful premiere from a rival chain, such as Antena 3 or La 1, the group could modify the day or time of broadcast of a content at the last moment to compete directly against it or to avoid coincidence and thus ‘protect’ it.
According to El Confidencial Digital, Alessandro Salem would not look favorably on the technique for being dizzy for viewers. Thus, the broadcast date of a program will be the one that is initially announced, independently of the spaces that the competition may program.
Some of the last minute changes to the schedule occurred well into the current season, before Vasile’s departure. Both Got Talent and The Island of Temptations experienced a change of day to avoid coinciding with highly successful programs from competing groups, such as MasterChef on TVE or Joaquín: el Novato on Antena 3.
All these changes that are taking place within Mediaset will need some time to settle. However, the line drawn by the new managers is very clear and its effects are beginning to be seen on the grid of all the group’s channels.
