Susanna Griso is experiencing a worrying situation that she doesn’t know how to deal with. The journalist is one of the celebrities who is most frequently impersonated on social networks in order to sell products and carry out other types of scams on users. How, with the use of artificial intelligence, making use of not only her image, but also her voice.
“This is the appetizer of what is to come,” they comment in some media headlines that have echoed this worrying news, which point to the host of Espejo Público or the journalist Ana Blanco as some of the most impersonated celebrities.
In the advertisements that circulate on networks such as Instagram, you can “hear” and “see” the Barcelona journalist allegedly on her program, talking about Bill Gates’ new secret investment, which has enriched hundreds of citizens. Only if one pays attention does she realize that her voice has been created with artificial intelligence.
The journalist herself spoke about this issue on her program, without giving credit to how criminals were specializing in such a way. When asked by journalist Miquel Valls about how she was experiencing this issue, Griso answered resignedly: “One more. I have had so many… What happens is that they are becoming more and more sophisticated,” the communicator lamented. “They imitate me perfectly.”
The presenter complained about the lack of protection. “The big platforms allow them. They recreate my voice, they will end up recreating my own image. The worst thing is that it leads to an article that does not exist and then asks you to invest in cryptocurrencies,” she warns.
“I’m tired of reporting. I have filed so many complaints that I feel it is of no use,” the journalist complained to Juli Climen, an AI expert with whom the program contacted to explore the options of people whose identity was being impersonated. image.
Three seconds of audio is enough to recreate a person’s voice, and criminals have tools that required only a basic level of experience and knowledge to use, which makes it more worrying.
