Fashion is in many more places than you might expect. Often the most unexpected collaborations cover celebrities, catwalks and viral videos on the Internet from head to toe. A clear example of this could be the holey yellow boots, a joint project between the art collective MSCHF and the shoe brand Crocs. Personalities like Maluma have already shown them, but the following garment exceeds all limits.
And it is that overnight a giant bra has appeared hanging on the Manhattan bridge. Or at least that would be the impression of the different videos that have been published at the moment, all shared from the same source. In reality, it is a campaign made with virtual graphics for Alexander Wang, an avant-garde clothing brand created by the former creative director of Balenciaga. Some images that have gone viral.
The video is short but very explanatory: from the point of view of a vehicle you can see the bra hanging from the well-known New York bridge. Something that would be a surprise for many citizens, even seeing how a truck crosses under the garment, touching it. However, it is all a digital creation. The account in charge of sharing the clip is Vertex CGI, a graphic studio in charge of carrying out different advertising campaigns.
The clip has nearly 10,000 views, as well as nearly 200 “likes.” The answers are few, but significant. “People kept saying that this was CGI, and I kept explaining to them, ‘look how the truck on the left interacts with it,'” commented one user, not knowing if it was a genuine or ironic response to alleged doubts. One of the highlights of a video that once again shows the closeness between virtual images and reality.
An advertising campaign created for a figure who has been stained by serious accusations for several years. At the beginning of 2021, Wang was accused of eleven different crimes of sexual abuse, against ten men and one trans woman. According to the statements of the victims, the American designer would have drugged them with MDMA before sexually abusing them. Some accusations that separated the creator from the catwalks until this past February.
One of the relevant faces in the fashion world who denounced him was the model Owen Mooney. It happened thanks to a TikTok video that went viral in a few hours, in which the British warned that a “really famous designer” “touched” him at a social gathering. After that, other victims denounced similar behaviors by Wang, and different boycott campaigns began to keep the creative away from the catwalks.
