On International Workers’ Day, Lionel Messi, the best footballer in the world and possibly also the best in history, dressed as a worker and visited a factory as part of a new commercial advertisement.
Messi published a video on his social networks in which he appears dressed in protective glasses, a cap, hearing protector and an orange vest. In it, he can be seen accompanied by Antonela Roccuzzo and other people. But little can be known from the fragments that are seen, because there is no dialogue. However, the end of the video and the description that Leo wrote reveal some details.
“We continue working, preparing for the launch of the new brand of hydrating drink, because for us, hydration is key. The visit to the factory was very entertaining, we learned about the process of making this new healthy drink,” wrote Messi .
This is the announcement of a hydrating drink that the Argentine will announce on June 14, 2024 in the United States and Canada. The landing in the rest of the countries is expected by the end of the year. According to what was learned, Leo will be co-owner and will be associated with Mark Anthony Brands, a company of Irish origin, manufacturer of White Claw Hard Seltzer and Mike’s Hard Lemonade, two of the best-selling drinks in North America.
Messi has not stopped closing commercial agreements since he arrived in Miami. Leo signed a contract with Inter that includes a royalty for attracting subscribers to the MLS League Pass on Apple TV and a direct benefit on Adidas’ profits from the sale of his shirts. Additionally, in recent days he was seen wearing a T-shirt from Lowe’s, a retail distribution chain of home improvement products and building materials.
It is also worth noting that the Flea was the star protagonist of one of the 70 advertisements that appeared during Super Bowl LVIII, which was played last February in Las Vegas. On that occasion, the one from Rosario (Argentina) would have received close to 14 million dollars for acting in the advertisement for the Michelob Ultra beer brand.
