Act of love or eccentricity? There are some who consider it ridiculous that couples dress alike, but others also believe that it is genius that they wear matching outfits. A trend that has more and more followers, especially celebrities, which is gaining presence in street style, and which we have just seen with Gerard Piqué and Clara Chía.
The pioneers of this growing trend were David and Victoria Beckham in 1997. By then, he was already a young star for Manchester United while Victoria was one of the most acclaimed artists thanks to the Spice Girls. The soccer player and the singer created their own style that was marked especially by the designs they wore on their wedding day, in July 1999.
Victoria wore a champagne Vera Wang design, a hue that was present in the waistcoat and tie with which David wore his white suit. But for the after party, the couple donned some purple outfits that gave a lot to talk about.
Over the years they improved their coordinated outfits and became one of the most elegant couples. Currently, these twinning moments continue to be marked with sophisticated outfits that follow the trends.
The Beckhams inspired other celebrity couples of the time, such as Britney Spears and Justin Timberlake. Baptized in the early 2000s as “America’s boyfriends” they did not hesitate to dress to match, with total denim looks, for the American Music Awards gala. Some sets that became part of the history of fashion.
This preference for dressing the same was also followed during their marriage by Kim Kardashian and Kanye West. The artist was responsible for completely transforming the businesswoman’s style and soon they began to dress in a similar way, with leather and vinyl as the star fabrics of their looks.
After their divorce, West found the perfect replacement to flaunt his eccentric taste in fashion: Julia Fox. Her high-profile and controversial outfits during Paris Fashion Week in January 2022 went around the world.
The twinning trend that the Beckhams started also seems to have influenced the style of their eldest son, Brooklyn, and that of his wife, Nicola Peltz. Since they began dating, the couple have imitated the style of the aspiring chef’s parents, in fact, and it is more than common to see them at public events with perfectly coordinated outfits.
Another couple that causes a sensation on the red carpet with their matching looks is the one formed by Sophie Turner and Joe Jonas. One of their most remembered outfits is the one they wore at the 2019 Met Gala and signed by Louis Vuitton, their leading firm.
While there are couples who wear these outfits with a lot of style and elegance, others have adopted this trend in a much more extravagant way, bordering on the vulgar. This is the case of Megan Fox and Machine Gun Kelly, which everything indicates that they have broken their relationship. During her romance, if he wore a punk look, she played along; if she dressed as Barbie, he would transform into Ken.
The same goes for the marriage formed by Kourtney Kardashian and Travis Barker. Kim’s sister’s change of style changed completely when she began her relationship with the Blink-182 drummer. Overnight, Kourtney began to dress in fur clothing, corsets and non-stop wearing crucifixes.
