Kim Kardashian has silenced many mouths with Skims, her brand of underwear, girdles and bodysuits. The businesswoman announced the launch of this project in 2019, but the initial name chosen, Kimono Solutionwear, was very controversial and she was even accused of cultural appropriation, which forced her to change her name.
The controversy was forgotten on the first day the online store was launched, when two million dollars in turnover was reached in just a few seconds. A new success for the celebrity, who in these five years has had ambassadors such as Rosalía, Kate Moss, Heidi Klum and Alessandra Ambrosio.
Three years ago, on the occasion of the Tokyo Olympic Games, Kardashian announced that her brand would be in charge of designing pajamas, underwear and comfortable clothing for American athletes participating in both the Olympic Games and the Paralympic Games.
A sports agreement that has now been repeated with the WNBA, the national women’s basketball league in the United States. Kim has not been able to hide her excitement at having made Skims the official sponsor of this competition, a new milestone that positions the company as one of the most influential brands of the moment.
On Skims’ Instagram you can see different players from the league, such as Cameron Brink, Candace Parker, Kelsey Plum or DiJonai Carringont, dressed in their comfortable pieces in nude tones. Designs that are very simple and that are designed by and for all women.
Kardashian made it clear from the beginning that her brand would not only be a brand of girdles that would help shape her body, but that it would also be an inclusive and diverse brand, with pieces in different shades, in a wide variety of sizes and at a very affordable price. .