How D’banj’s Advice Transformed Funke Akindele’s Jenifa Brand
Renowned actress and movie producer, Funke Akindele, has revealed the pivotal role played by popular singer, D’banj, in the success of her iconic movie series, Jenifa. Speaking at a dinner in Lagos celebrating D’banj’s birthday and 20-year anniversary, Akindele expressed her deep gratitude towards the singer for his invaluable advice and support.
Akindele recounted how D’banj encouraged her to expand the Jenifa brand into a series during their first meeting. She shared, “When I met D’banj, we danced and had a great time. He inquired about the possibility of another Jenifa movie, to which I responded that I had already concluded the series with two parts. However, D’banj urged me not to let go of such a strong brand and advised me to bring back Jenifa for more projects.”
The actress went on to explain how D’banj’s guidance motivated her to continue the Jenifa storyline, leading to the creation of “Return of Jenifa” and subsequent projects. She emphasized the importance of leveraging a brand for long-term success, crediting D’banj for his financial support and mentorship throughout the process.
Akindele expressed her appreciation for D’banj’s generosity, stating, “He emphasized the significance of maximizing a brand’s potential and offered his assistance without any expectations in return. Thanks to his encouragement, we are now preparing to launch ‘Everybody Loves Jenifa’ in Christmas 2024, showcasing the enduring relevance of the Jenifa brand.”
As the entertainment industry continues to evolve, collaborations and mentorship like the one between Funke Akindele and D’banj serve as a testament to the power of shared creativity and support in achieving lasting success.
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