Sorority rush week is a highly anticipated event on college campuses across the United States, and this year, TikTok has played a significant role in showcasing the process. Known as “RushTok,” this online phenomenon offers a glimpse into the rush process at large U.S. colleges and universities, attracting billions of views and likes on the app. For some Greek Life influencers, the popularity of RushTok has provided an opportunity to earn enough money to support their education without accumulating student loan debt.
Kylan Darnell, a junior at the University of Alabama and self-proclaimed “queen of RushTok,” shared her gratitude for the support she has received through her social media presence. Despite the possibility of pursuing a full-time career as an influencer, Darnell remains focused on completing her education and pursuing her dream of becoming a sports broadcaster. Her unexpected rise to social media stardom has not only provided financial stability but also a platform to connect with a wider audience.
As the top recruitment school in the country, the University of Alabama has garnered attention for its sorority recruitment process, drawing the masses to “Bama RushTok.” Last year, the school was featured in an HBO Max documentary titled “Bama Rush,” which delved into the drama and selectivity of the recruitment process. With the rise of social media platforms like TikTok, sorority members and recruits have capitalized on the opportunity to showcase their experiences and connect with a larger audience.
## 5 Viral TikTok Trends for Bama Sorority Rush
### 1. University of Oklahoma’s Blue Costumes
One of the standout trends of the 2024-2025 school year has been the University of Oklahoma’s Kappa Kappa Gamma chapter’s “blue” theme. Sorority members embraced creative outfits centered around the color blue, ranging from dark and mysterious to whimsical and eccentric. The unique costumes captivated TikTok users, with many expressing their admiration for the chapter’s creativity and style. The trend sparked a wave of excitement and engagement within the TikTok community, showcasing the fun and innovative spirit of sorority rush.
### 2. Grandma Costumes
During the pre-rush “work week,” sorority houses often adopt themed dress codes to add a touch of fun and creativity to their preparations. This season, the “Grandma” theme emerged as a popular choice among sororities, leading to a wave of TikTok videos featuring members dressed as grandmas but dancing with youthful energy. The juxtaposition of elderly attire with lively dance moves captivated viewers and added a humorous twist to the recruitment process, showcasing the camaraderie and sense of playfulness within sorority communities.
### 3. Sorority Rap Songs
Music has played a significant role in the rush experience, with sororities creating custom rap songs to celebrate their sisterhood and recruitment process. Kylan Darnell highlighted a song dedicated to her sorority, Zeta Tau Alpha, titled “Great Day To Be A ZTA,” which members enthusiastically danced to in coordinated TikTok videos. The trend of sorority rap songs has not only added a musical element to the recruitment process but also fostered a sense of unity and pride among sorority members as they showcase their sisterhood through creative and engaging performances.
As the popularity of RushTok continues to grow, sorority members and recruits have leveraged the platform to share their outfits of the day (OOTDs) and room decor inspirations. Sponsored content featuring designer clothing and stylish room setups has become a common sight on TikTok, with influencers like Kylan Darnell showcasing high-end fashion brands and trendy decor choices. The visual appeal of these videos, coupled with detailed price breakdowns, offers viewers a glimpse into the glamorous world of sorority recruitment and the dedication to style and aesthetics within Greek Life communities.
In addition to showcasing fashion and decor, RushTok has also shed light on the role of professional sorority recruitment consultants in the recruitment process. Some sorority hopefuls opt to hire consultants to help them navigate the complexities of rush and secure bids from their top choices. These consultants provide valuable guidance on networking, resume preparation, and self-marketing, equipping students with essential skills that extend beyond their college years. The trend highlights the importance of mentorship and professional support in achieving success in the competitive world of sorority recruitment.
## Conclusion
As RushTok continues to captivate audiences and offer a behind-the-scenes look at the sorority rush process, it is essential to recognize the dedication, creativity, and camaraderie displayed by sorority members and recruits. From viral trends like themed costumes and rap songs to the influence of designer clothing and room decor, the rush experience has evolved into a dynamic and engaging spectacle that celebrates sisterhood and unity. As viewers engage with RushTok content, it is crucial to approach it with positivity and respect, acknowledging the hard work and passion that sorority members put into their recruitment journey. Ultimately, RushTok serves as a platform for creativity, connection, and empowerment within the Greek Life community, inspiring students to embrace their individuality and celebrate the bonds of sisterhood.
