The platform that wants horse riding within everyone's reach

Horse riding is famous for being an elitist sport and within the reach of only a few pockets. Lisa Glimvik, a show jumping rider, is well aware of this. “During the covid pandemic, I began to think about how lucky I was because my horse could be well cared for in a horse stable and I saw the opportunity to take advantage of new technologies to democratize the sector,” explains Glimvik, who has more than 20 years of experience. of international experience in business development and project management in the travel and technology industry.

At the beginning of 2021, the entrepreneur began working on developing a solution that would put riders and trainers in contact. A few months later, at the end of that same year, Equi For All was released, a digital platform where riders and trainers can connect, train online, organize, get inspired, and buy and sell second-hand items. The very name of the company is already a declaration of intent: it means horse riding for all in English.

Lisa Glimvik, who has established the company’s headquarters in Les Botigues de Sitges (Garraf), has carried out the solution with her own resources and without the help of any business incubator or accelerator. The entrepreneur collaborates with freelance professionals and since March 2022 she has been working with a partner, Andrea Rodríguez, a retired dressage rider who has been awarded as an equestrian photographer. At Equi For All, Rodríguez is in charge of content creation, marketing and advertising.

In just over a year of life, the platform has reached 900 users. The entrepreneurs have focused on the national market, but they have an English version for the international market. For later, his goal is to make the leap to Spanish-speaking countries. At the moment, the platform is free, so they are not generating income, but the businesswomen plan to start charging at the end of this year for items sold through their second-hand buying and selling platform. “We want to be an equestrian Wallapop,” says Glimvik. In parallel, they want to introduce advertising on the platform. In order to grow and implement these changes, they are seeking to close their first investment round of 350,000 euros.