Metallica continues to support the environment and, in the process, try to act as an ecological counterweight to Taylor Swift. In this sense, the heavy metal band will embark this summer on a grandiose European tour that will mobilize its entire team and, to minimize its impact on the planet, they have chosen to use trucks powered by electric batteries and hydrogen. These vehicles are manufactured by the Italian company Iveco.
This decision not only reflects Metallica’s commitment to reducing their carbon footprint on their monumental tours, but also positions them as pioneers in the adoption of sustainable transportation technologies in the music industry.
The vehicles chosen for this task are the Iveco S-eWay and S-Way Metallica Special Edition models, which stand out not only for their energy efficiency but also for their distinctive design, with matte black bodywork and electric yellow designs to match the their album 72 Seasons.
As if this were not enough, Metallica has announced that it will use electric minibuses, also from Iveco, for transportation in concert halls, demonstrating that its total effort is made to reduce its environmental impact at each stage of its tour.
The choice of electric and hydrogen trucks is not coincidental. The Iveco models selected for the tour offer impressive autonomy that allows them to cover considerable distances between cities, from Munich to Madrid, via Helsinki, Copenhagen and Warsaw, without the need to frequently refuel. This is especially relevant given the tour’s ambitious itinerary, which includes 14 concerts across the continent.
It is not the first time that Metallica joins ecological initiatives. The band performed a concert in Antarctica in 2013, using generators powered by sustainable fuel, inside a transparent dome so as not to disturb the delicate Antarctic ecosystem.
This experience, described as Metallica’s most extraordinary concert by Lars Ulrich, their own drummer, reinforced the band’s commitment to environmental protection. This summer they will continue with their particular fight to achieve a less polluted planet.
