McDonald’s executives on Wednesday unveiled an ambitious plan to win back lost customers by offering mobile and kiosk ordering, expanding delivery options and continuing to improve the quality of its food.
The world’s largest burger chain told analysts at an event in Chicago that it is accelerating the remodeling of its restaurants to feature the "Experience of the Future," a digitally forward dining model that includes kiosk ordering and Bluetooth-enabled table service.
McDonald’s said it expects to remodel about 650 of its restaurants this year, bringing the total number of U.S. restaurants with these capabilities to 2,400. It has more than 14,000 restaurants in the U.S in total.
McDonald’s may have served billions and billions, but these menu items, ranging from gimmicky to outright failures, will likely never be served again.
McDonald’s also is focusing on developing a mobile order and payment system, something that’s already widespread in the restaurant industry. By the end of this year, that feature is expected to be fully rolled out in the U.S. and at about 20,000 McDonald’s restaurants around the globe.
Additionally, McDonald’s aims to capture rapid growth in delivery by expanding around the world. It’s running a delivery test through UberEats in Florida and is also testing curbside check-in.
Table service, touch-screen order kiosks coming to all U.S. McDonald’s Samantha Bomkamp
McDonald’s on Thursday announced a bold plan to roll out its “experience of the future” concept, including kiosk ordering and table service, to restaurants in Chicago and other big U.S. cities in an effort to better compete with “better burger” rivals.
The Oak Brook-based burger chain has nearly…
McDonald’s on Thursday announced a bold plan to roll out its “experience of the future” concept, including kiosk ordering and table service, to restaurants in Chicago and other big U.S. cities in an effort to better compete with “better burger” rivals.
The Oak Brook-based burger chain has nearly…
(Samantha Bomkamp)
McDonald’s plans to release first-quarter earnings results April 25.
Starting in 2019, the company plans to grow sales across its operation by 3 to 5 percent, and report earnings per share growth in the high single digits.
More to come.
sbomkamp@chicagotribune.com
Twitter @SamWillTravel
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