Behind the Constel·lacions del Morera website (in the image), of the new Museu d’Art Modern i Contemporani de Lleida, is the signature of the Barcelona agency La Tempesta. Under the direction of Marc Hernández Güell, this digital transformation and web project production studio has been in charge of creating a platform that makes the content of the Morera museum known through the different artistic and creative languages ??of the 20th and 21st centuries.
This new website serves to explain in a comprehensible way what the activity of this company consists of, born “as an individual empowerment project,” in the words of the founder. Hernández worked alone, as a freelance professional, until in 2019 he decided to found La Tempesta “to be able to offer better services.” A mission that it fulfills from the central Petritxol street in Barcelona, ??sharing space with an art gallery.
The studio is made up of 10 people, who in total speak six different languages. The multilingual staff is not a whim: half of the projects in which the company participates are international. “We have strongly opted for internationalization,” says the entrepreneur. It should be noted that this is a highly studied workforce: a third are computer engineers specialized in programming, another third are digital humanists and the last third are communication experts. Together they turn a greyish, cloudy space full of questions into a luminous, fertile, visible and dynamic scene, like storms (tempesta in Catalan).
Among La Tempesta’s clients, museums such as the Morera stand out, but also universities, archives, documentation centers and private companies. “We work for any company, entity or association that has content or heritage to communicate digitally,” explains Hernández. They use all types of formats, from 3D to interactive documentaries. “We are not married to any technology,” says the director of the study.
Marc Hernández Güell’s individual empowerment project registers annual growth of 20%, without the need for large capital injections or investments in advertising. The founder’s main purpose is “to continue innovating and improving, while working on interesting projects because we are very lucky that we are passionate about our work.” The efforts of the La Tempesta team were rewarded in 2020, when the agency won the The Lovie Awards, the European internet Oscars.
