Juan Roig takes his Business School to Alicante with a first face-to-face program

The Business School (EDEM), a university center and business school that is part of the Marina de Empresas promoted by Juan Roig, will begin to teach face-to-face classes this year in the city of Alicante.

It will be with an edition of its Superpymes program, aimed at the self-employed and small entrepreneurs and with great success in Valencia, and which will take place on Mondays between May 8 and June 23.

“At EDEM we want to impact society by helping companies create more jobs and wealth in the country. For this reason, we wanted to make it easier for the self-employed and small entrepreneurs in the province of Alicante to access the Superpymes program, which is widely accepted in Valencia and has already helped more than 600 people to grow their businesses”, emphasizes Elena Fernández , General Director of EDEM.

The programme, which has the collaboration of CaixaBank, and which will be taught in the training room located at the ASV facilities in Alicante, offers “quickly applicable” solutions in key areas such as business strategy, the business model, the leadership, communication, people, taxation, marketing, social networks or sales. In addition, it addresses the use of tools that can be put into practice in the companies of the participants immediately.

“Superpymes teaches students to propose strategies, to define their client, to think differently, and, ultimately, to be inspired so that they can grow their companies”, emphasizes Elena Fernández. In addition, the cost of the program is partially covered by the EDEM Foundation and CaixaBank, EDEM’s patron, which facilitates access for those interested.